Authentic Media Podcast
The Authentic Media Podcast is for business owners who are done building their brand the world's way.
Every week, Danielle J. Martin gets real about Entrepreneurship, Content creation, Brand building, and what it actually looks like to become everything God called you to be.
This is not just a podcast. It is a movement of Purpose-driven Creators building platforms with a Kingdom vision.
New episodes every Monday. Subscribe and let's build together!
Authentic Media Podcast
You’re Posting, But No One’s Buying. Here’s Why ft. Carli LeBlanc
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In this episode, Carli LeBlanc breaks down exactly how to build a content strategy that turns viewers into paying clients, even if you're still working your 9-to-5.
In this episode of the Authentic Media Podcast, Carli LeBlanc shares how she went from biochemistry grad to CEO of CD Creative Co. and Co-Founder of Batched, and how she helps women entrepreneurs create strategic content, not just pretty.
You'll learn:
- The #1 mistake women entrepreneurs make with their content (and why talking to everyone means reaching no one)
- The real difference between strategic content creation and just posting on social media
- How to show up confidently on camera without scripts, without perfection, and without losing yourself to AI
- Why you don't have to be full-time to build a successful business
- When to start charging for your time and how to stop giving it away for free
TIMESTAMPS:
03:28 Pre Med Origin Story
03:36 Losing Her Father
05:54 From Medicine To Media
07:55 Pivoting For Family
14:25 Content That Converts
16:32 Strategy Vs Posting
19:10 Common Audience Mistake
20:55 Talking Head Coaching
23:01 Why Faceless Fails
24:54 Balance And Outsourcing
26:57 Time Blocking Routine
28:30 Outsourcing Low Energy Tasks
32:02 Find Your Best Platform
39:59 Charging For Discovery Calls
44:47 Kingdom Mindset On Pricing
Connect with Carli on IG: @cd.creativeco
Learn more about Batched here.
Connect with Danielle on IG: @DanielleJMartintv
🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge.
CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv
ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.
New episodes every Monday. Subscribe and Build your Brand with Purpose.