Authentic Media Podcast
The Authentic Media Podcast is for business owners who are done building their brand the world's way.
Every week, Danielle J. Martin gets real about Entrepreneurship, Content creation, Brand building, and what it actually looks like to become everything God called you to be.
This is not just a podcast. It is a movement of Purpose-driven Creators building platforms with a Kingdom vision.
New episodes every Monday. Subscribe and let's build together!
Authentic Media Podcast
What to Build First Before You Spend Another Dollar ft. Jessica Howell
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If you've spent money on paid ads and wondered why they're not working — this episode will tell you exactly why, and what to fix first.
In this episode, Jessica Martin-Howell is the founder of ELEVATE x Marketing and Executive Director of Houston Business Women. Jessica breaks down the foundation every business owner must build before running a single dollar in paid ads.
Most entrepreneurs skip straight to advertising before their brand, content, and offer are ready to convert. Jessica explains why that's the most expensive mistake you can make — and what to do instead.
YOU'LL LEARN:
→ The #1 reason most paid ads fail (and it has nothing to do with your budget)
→ Why posting every day can actually hurt your reach — and what to do instead
→ The truth about email lists vs. social media: which one actually converts to paying clients
→ How to build brand presence authentically so that when you're ready for ads, they work
→ The exact foundation to build before you spend another dollar on advertising
TIMESTAMPS:
04:40 Visibility As Next Step
05:09 Biggest Digital Mistake
06:07 What Digital Marketing Is
07:11 Startup Vs Mid Size Plans
08:58 Organic Content On Budget
09:42 Posting Frequency Myth
10:27 Followers Vs Quality
11:32 Own Your Platform
14:26 Funnels And Content Phases
17:33 Organic Vs Paid Ads
21:42 How Elevate Began
26:05 Agency Leadership Edge
27:21 Houston Businesswoman Community
30:28 Networking for the Hesitant
CONNECT WITH JESSICA:
Instagram: @jessicamartinhowell
READY TO SHOW UP ON CAMERA AND BUILD YOUR BRAND?
→ Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/
→ Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list
#PaidAds #DigitalMarketing #MarketingStrategy #WomenEntrepreneurs #PersonalBranding #ContentMarketing #EmailMarketing #SocialMediaStrategy #WomenInBusiness #BrandBuilding #MediaCoach #AuthenticMediaPodcast #MarketingForEntrepreneurs
CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv
ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.
New episodes every Monday. Subscribe and Build your Brand with Purpose.